Coming of Age: How Technology and Entrepreneurship Are Changing the Face of MENA is a reflection on the incredible entrepreneurial journeys and transformations happening in our region that Noor has been privileged and inspired to hear first-hand from hundreds of founders across our part of the world. It is with recognition that she is but a witness to their journeys, and with much humility that she attempts to share some of their reflections and stories, and create a second narrative about the region - one that highlights the resilience, innovation, and impact emerging from the Middle East and North Africa.

Home to 450 million people, the story of MENA’s entrepreneurs is yet to be fully told. Coming of Age captures the region’s remarkable entrepreneurial growth over the last 25 years, sharing the personal journeys of 35 founders, spanning industries as diverse as fintech, healthtech, and agritech. From ventures that have emerged from the desert since the new millennium to globally transformative innovations, the book explores how MENA is now poised to challenge the global order and fully realize the potential of the largest young digital population in the world.